SCROLL DOWN
BRAND & CREATIVE LEAD
I Make It
Make Sense
DESIGN GETS ATTENTION. STRATEGY EARNS TRUST.
Build it right, or don’t build it at all.
FROM VISION TO BUILD, I HELP BRANDS STAY FOCUSED, FUNCTIONAL, AND DISTINCTIVE.
Hi, I’m Lindze, founder of Pave11. I’ve spent my career helping brands find their footing—sometimes from day one, sometimes after years of running without a map.
I’ve worked with risk-takers, visionaries, and category definers. What do they share? A drive to be unforgettable—and the need for someone who can help them stay aligned.
I help teams define who they are, how they show up, and how it all connects—through structure, design, and insight-driven execution.
Consistency isn’t a luxury—it’s a requirement.
I THRIVE WHERE STRATEGY MEETS EXECUTION.
Brand voice to interaction design—and everything in between.
01
BRAND STRATEGY
Where every pixel starts with a plan.
- Brand positioning
- Messaging & voice
- Audience targeting
- Brand systems & standards
- Governance & alignment
02
CREATIVE DIRECTION IN PRACTICE
How it looks. How it works. How it feels.
- UI/UX design
- Wireframes & prototypes
- Visual hierarchy
- Journey mapping
- Conversion-focused design
03
CREATIVE OPS & OVERSIGHT
20+ years of building brands that actually work.
- Brand consulting
- Art & creative direction
- Team oversight & QA
- Design sync across teams
- Vendor coordination
NOT JUST CLIENTS. COLLABORATIONS.
From Vision to Visuals.
BRAND | WEB DESIGN
KoratDeodorant
BRAND CONSULTING
BitMart
BRAND | WEB DESIGN
BITMART
KORAT
HUOBI
EAR CANDY
banq
MPC GOLD
LOGAN CLAY
PRIMETRUST