BRAND MANAGEMENT | LEAD DESIGN | WEB DEVELOPMENT
MPC Gold Herbal Pet Products
Project
Multi-channel brand execution—online and off.
From logo to label, web to trade shows—nothing left untouched.
PROBLEM → SOLUTION
With new ownership and formulas worth preserving, the challenge was clear: modernize the brand without losing its roots.
I repositioned MPC Gold to feel premium yet approachable—built to connect directly with everyday pet owners.
Description
MPC Gold, formerly Mauro Pet Care, needed more than just a refreshed look—they needed a complete creative and marketing partner. I developed their visual identity from scratch, starting with logo design and extending into their entire product line: label systems, packaging design, and printed collateral.
From there, I built two distinct websites—one B2C and one wholesale—each designed for clarity, conversion, and brand cohesion. I created their retailer and investor decks, business cards, sell sheets, and custom tear sheets, as well as ongoing digital and print advertising across Instagram, Facebook, and Google Ads.
On the physical side, I’ve led all trade show creative direction, including banner design, booth layouts, printed marketing materials, and lead-gen collateral. Every piece—digital or physical—was designed to feel unified, intentional, and aligned with the brand’s herbal, non-toxic mission.
