CREATIVE DIRECTOR | UI/UX | DESIGN LEAD
banq | by PrimeTrust
Project
Multi-channel brand execution—digital-first with modular flexibility.
From UI to UX, brand visuals to mobile flow—designed to scale, tested to convert.
PROBLEM → SOLUTION
PrimeTrust needed to launch a consumer-facing product without blurring its B2B identity. The challenge: build a standalone brand and UX that could support fiat, crypto, and P2P transactions—while staying intuitive for everyday users.
I created two distinct brand systems for A/B testing, then led creative direction, UX, and interface design for the final platform—aligning every decision with usability, accessibility, and compliance.
Description
BANQ was a new digital product under PrimeTrust, aimed at simplifying personal finance by combining fiat and crypto management in one user-friendly app. I served as Creative Director and Design Lead, overseeing the platform’s visual identity and user experience from concept to completion—including the design of the BANQ logo and app icon.
I created two fully developed brand themes—each with its own tone, typographic system, and visual architecture. These directions were presented as part of an A/B design strategy, allowing the team to evaluate contrasting creative paths before aligning on a unified approach. Based on internal feedback and user needs, we synthesized the strongest elements of each into a single, high-performing design system.
The final product included a modular UI system, homepage design, app screen flows, and integrated content hierarchy—all developed to support quick banking actions, mobile-first interactions, and trustworthy onboarding flows. The result was a scalable platform with clarity, visual confidence, and consumer-first logic—built to grow alongside evolving product offerings.
Launch
2019 September